Tassimo and Second Cup

Second Cup has become a very popular café company over the last 30 years. Their clients have grown, their sales have increased, and due to their popular drinks, the at home coffee machine, Tassimo, now offers Second Cup products. “The company entered into a partnership with Kraft in 2012, to produce, market and sell Second Cup signature coffees for the Tassimo T-Disc beverage system, giving the company a foothold in the fast-growing single-serve coffee business. It says results so far have been encouraging” (Chung, M).

                   Second Cup and Tassimo launched their coffee products in order for consumers to have their delightful coffee right at home. In addition, many consumers have rated the Second Cup Tassimo product five stars.

                   Second Cup created six of their popular flavors for Tassimo, which includes “Moccaccino, Caramel, Espresso Forte, Caffe Latte, Paradiso, and Paradiso Dark” (Tassimo).  The Second Cup flavors are available at stores such as Wal-Mart and Future Shop, and of course Second Cup.

(Tassimo)

Questions:

Do you enjoy Tassimo's Second Cup products? 

                  

References

Chung, M (August 6, 2013) Second Cup brews up a new concept store. Retrieved from

http://strategyonline.ca/2013/08/06/second-cup-brews-up-a-new-concept-store/#ixzz3GAaLsszT

Tassimo (n.d) Second Cup. Retrieved from https://www.tassimo.ca/en/beverages/second-cup/